How much a website really costs in 2026 (and why)

It's everyone's first question, and it's also the hardest to answer honestly. "How much does a website cost?" is a lot like "how much does a house cost?": it depends on how big it is, what it has to do, who builds it and with what materials. A serious quote comes after a few questions — but understanding what drives the price puts you in a position to choose well, instead of just choosing the cheapest.

The real price ranges

In the Italian and European market, simplifying, there are three big ranges. The figures are indicative and meant to orient you, not to replace a quote.

DIY and templates (from a few hundred €)

Builders like Wix, Squarespace or a bought WordPress theme. Low initial cost, online fast. Great for validating an idea or for a near-zero budget. The limit: you're one of thousands using that template, real customization is limited, and recurring costs (subscriptions, plugins) add up.

Professional custom site (from a few thousand €)

A showcase or corporate site designed around your brand and your goal: unique design, curated content, SEO and GEO included, performance and security. It's the range where most SMEs find the best value/price ratio.

E-commerce, bookings and web apps (from a few thousand € up)

When the site isn't a brochure but a tool that operates — it sells, manages bookings with deposits, has private areas, integrations, business logic — complexity (and the value generated) grows, and the investment with it. Truly large platforms (complex SaaS, marketplaces) can reach much higher figures, and are quoted separately.

What really determines the price

Features. A five-page showcase and an e-commerce with catalog, payments and inventory aren't the same work. Every real feature is time for design, development and testing.
Custom design vs template. A unique visual identity requires creative direction; a template doesn't. It's often the most visible difference — and the one customers perceive first.
Content. Conversion copy, photos, videos: if they already exist that's one thing, if they need to be created that's another.
Integrations. Payments, management tools, CRM, bookings, multilingual and multi-currency: each adds work and value.
SEO and GEO. Being found on Google and on AI assistants requires structure, data and thought-out content. To be included from the start, not added later.
Maintenance and evolution. A site is alive: updates, security, improvements. Better to plan for it than discover it later.

And at Lindoi, concretely?

To give you a clear reference: our projects range roughly from €250 to €5,000. At the lower end, a landing page or an essential showcase site; going up, more elaborate custom sites, e-commerce, bookings and small web apps. Truly complex projects — large SaaS platforms, marketplaces — we quote case by case, but most businesses find what they need within this range. The exact quote always comes after a few questions, clear and with no surprises.

The right price isn't the lowest. It's the one that pays for itself: a site that converts is an investment with a return, not a cost.

The reasoning that matters: the return

A €300 site that brings no clients is more expensive than a €3,000 one that brings some every month. Before looking at the price, ask yourself how much a client is worth to you: if your average service is worth €2,000, just a couple of extra contacts a year pay back a serious investment. That's how to evaluate it: not "how much I spend", but "how much it earns me".

How not to get the choice wrong

Start from the goal, not the pages. What should happen when someone arrives on the site?
Beware of quotes without questions: whoever doesn't understand your business can't price it well.
Ask what's included: SEO/GEO, content, maintenance, training. The surprises are in what's excluded.
Look at the portfolio and ask the why behind the choices, not just the aesthetics.

The takeaway

A website in 2026 can cost from a few hundred to several thousand euros — with us, roughly, from €250 to €5,000 — and the range is justified by features, design, content and integrations. The useful question isn't "which is cheapest", but "which brings me more customers than it costs me". That question is answered in a few minutes, with the right questions.